YouTube’s recommendations aren’t new and are a way for the company to get users to keep using its website and watch video after video, which in turn generates more ad revenue for its creators and themselves. These recommended videos appear in multiple locations, like to the sidebar of YouTube, or at the end of a clip.

However it seems that YouTube is now testing out new ways of recommending videos, for both mobile and desktop users that use blue bubbles to suggest keywords, creators, and related topics to help browse through videos.