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Why is Innovation crucial for the success of an Organization?
Why is Innovation crucial for the success of an Organization? INNOadmin

Innovation plays a vital role in the success of any organization. It’s simply the process of creating and implementing a new idea and converting them into useful products; services or processes or methods of operation. Most of the market leaders glean a significant amount of their income from their new products or by improving their existing products in the market. Innovation can be in the form of a major breakthrough or even a crucial development of an existing product. Organizations who see and act accordingly with the opportunities and possibilities for change through innovation will stay ahead of the competition as the market and trend continue to shift in the fast emerging business world. It is also important to have the ability to come up with brand new ideas, to maintain fresh, original operations, products and services for their customers.

Innovation has become an important part for an established organization or new organization in the dynamic, changing business environment. When a company fails to innovate and change as needed, its customers, employees and the entire community at large can will suffer.  Every organization need to innovate which will create a competitive advantage by introducing fresh and unique concepts that will derive success. By implementing a successful innovation strategy for your organization you’ll be able to establish the best method for your own Business. Every organization should carry out technical, process and administrative innovation on a regular basis for its long term success.

  • Technical innovation means creation of new goods and services mainly through research and development efforts to satisfy the customers.
  • Process innovation means adopting a new method for producing, selling or distributing an existing good or service.
  • Administrative innovation is intended to form a new organizational design which improves the creation, production and delivery of goods and services.

When a company has an innovative culture it will help to ignite the company’s growth. As an organization it is imperative that new technology is used to constantly come up with new and innovative products and services. All time used methods may be reliable, but trying out some new things is a worthwhile experiment. Ultimately, the whole purpose of change is to increase profitability by making changes to the strategy, structure, technology and culture of an organization.


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