The rapid growth of technology has opened boundless opportunities and possibilities to people around the globe. Virtual assistants have made a huge impact in the digital world recently. They are being used by the biggest players in the industry. Google’s Assistant, Microsoft’s ‘Cortana’, Apple’s ‘Siri’ and Amazon’s ‘Alexa’ have the ability to recognize voice instructions and connect different search terms with sophisticated data sets to offer users relevant information. The evolution of these digital assistants is set to continue. By utilizing big data, machine learning and artificial intelligence these assistants are capable of doing virtually anything. Digital assistants will soon be taking over many aspects of enterprise life.  

The advancements in the field of AI and machine learning are helping more companies to enter the market with their tailor made virtual assistants for marketing purposes. Virtual assistants have the ability to help the marketing team by handling appointments during a busy schedule, call and confirm an appointment and even generate more leads by integrating it with the live chat on your website. Virtual assistants in the form of chatbots are gaining popularity and assistants can now be assigned to monitor social media platforms. Virtual assistants can also be in charge of regularly posting content on your social media profiles.

Companies are trying to improve the research capabilities of their Virtual assistants. Digital Assistants will be able to research the potential customers and help in building suitable customer profiles. This will help the companies to penetrate the new markets and design new products and services. Virtual assistants can perform tasks with much quicker pace to speed up the marketing processes of a company. Since this technology is in rapid development, we can wait and see what the future is going to bring.